Building his businesses on the value of his service and expertise, Dr Binay Kumar Singh as nonetheless spent significant time mastering marketing and communications. In order to build his audience across multiple social media platforms, he and his marketing partner Kanika have devised fresh, unique strategies in direct marketing, video marketing, and content marketing. He presents some of their key ideas in The New Era of Marketing and Communications, offering actionable advice and clear explanations to jump-start your marketing strategies as well.