A man of firm opinions and refined tastes, Dr Binay Kumar Singh has devoted himself to one car brand – Audi. More than that, he has developed a meaningful relationship with Audi Center Odessa Yug, his local dealer. He explains, in this book, what this bond means to him and why Audi will always be his car. This book presents a new way of life for service providers, not only in the automotive sector but in the economy as a whole. It is a picture of a company and it subsidiary, the things that they are doing right and how all people would do well to imitate them.